Considering the 2011 Chevrolet Cruze as your next new car? Be prepared to test drive the competition — General Motors is asking 3,000 dealers to buy its rivals and allow shoppers to sit behind the wheel, back-to-back.
Chevrolet Product Marketing Director, Margaret Brooks, says the company is “encouraging its dealers to buy the Toyota Corolla and the Honda Civic so prospective Cruze buyers can immediately measure the difference between its segment rivals,” reports egmCarTech.
Although Businessweek seems skeptical about the Cruze, writing “will consumers, who are accustomed to shopping Chevy for a low-price compact, pay up for the $17,000 Cruze? The outgoing Cobalt sold for $1,300 less,” Chevrolet remains positive. Chevy says the all-new Cruze has more content and provides solid value.
The Detroit News spoke to Aaron Bragman, an IHS Global Insight automotive analyst, who points out that the Cruze’s nearest competitors, the Honda Civic and Toyota Corolla, haven’t had major updates in several years. This could give the 2011 Cruze a leg up on its hottest rivals.
If you’re in the market for a new or used car, check out the U.S. News rankings of this year’s best cars as well as this month’s best car deals.
Find this story interesting? If so, please click “Buzz up” to let us know.
Comment Submitted
Thanks for your contributing! Your comment has been submitted and will appear shortly.
Post another comment