Auto news; Citroen C4 Comes To New York, Shows Street Dancing Cred

Auto news; Citroen C4 Comes To New York, Shows Street Dancing Cred The Malaise Era may have produced some horrible cars, but it also produced some cool music and some characters with, as we say in the parlance of our times, sick swagger. In a brilliant new advertisement in its series of commercials featuring Citroens-as-Transformers, the new Citroen C4 goes right to the heart of NYC in its disco heyday. In ..Auto news; The Malaise Era may have produced some horrible cars, but it also produced some cool music and some characters with, as we say in the parlance of our times, sick swagger. In a brilliant new advertisement in its series of commercials featuring Citroens-as-Transformers, the new Citroen C4 goes right to the heart of NYC in its disco heyday.

In a nod to Saturday Night Fever‘s shots of John Travolta’s tight posterior in disco pants, Citroen even zooms in on the roboticized C4′s license-plated heiny while he struts through Harlem, jamming with street dancers and swinging from steel girders. He’s dancing and strutting to the infectious beat of the Bee Gee’s “Stayin’ Alive” as remixed by a Euro Electronica hipster band in the vein of Air, Kruder and Dorfmeister, or Kraftwerk.

So, not only do the Europeans get ultra-thrifty cars with funky style, they get to eat mayo with their french fries AND they get badass cars that can street dance and go out to Studio 54. In one fell swoop, Citroen has made the whole “Live Green, Go Yellow” schtick about as interesting as a the Jolly Green Giant taking a pee-break.–Colin Mathews