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The next generation of Ford’s SYNC system will take on GM’s OnStar directly, according to Engadget. The current version of SYNC, developed in partnership with Microsoft, is sold as an “infotainment” platform. It allows Ford owners to control iPods, cell phones and other electronic devices with voice commands, operating through the car’s stereo. GM’s OnStar is marketed as a safety feature, calling 911 automatically in the event of an accident and providing vehicle diagnostic reports to owners..

A new version of SYNC, however, will apparently bring OnStar-like capabilities to Ford cars. Engadget says SYNC 2.0 will offer “E911 support, which automatically places an emergency call as soon as the vehicle detects airbag deployment, and provide “in-depth online vehicle health reports.” SYNC 2.0 will be available on Ford, Lincoln and Mercury cars beginning in November.

SYNC 2.0 will also compete with OnStar’s directions service. Motor Trend explains, “The new system will be all voice-activated and customizable through the Sync website. On the website, you’ll be able to put in your preferred routes and customize other options. Placing a call into the system with the hands-free Bluetooth link will allow you to ask for directions and have them appear either on a multi-function display or on the nav screen if you have one.”

Though SYNC 2.0 is not yet in dealerships, a more advanced version is already in development. Autoblog reports, “SYNC 3.0…debut sometime in 2009. Some of the enhancements include access to sports, weather, traffic and news, all without the need for an expensive nav system.”

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