Ford to set DAB standard from 2012
Ford to set DAB standard from 2012 Ford will become the first carmaker to fit DAB-radio as standard on all model, in preparation for the analogue switch off in 2015
The first maker to fit DAB digital radio as standard on every car it sells will be… Ford. The news comes as the firm revealed engineers are working on an upgrade, allowing existing owners with AM/FM head units to swap to DAB.
Digital radio offers more stations and improved sound quality, and is already standard on all Fords bar the Fiesta and Ka. It will be fitted to these car in the summer, and to commercial vehicles over the next 12-18 months.
“It’s difficult to be 100 per cent sure, but I believe we will be the first manufacturer to offer DAB as standard across the range,” said Mark Simpson, Ford’s marketing director.
All car companies are working on DAB because the UK’s analogue transmission network is due to be switched off in 2015.The upgrade initiative will enable owners of cars built after a certain year to buy a replacement audio system from their main dealers.
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The exact cut-off date has yet to be decided, but Simpson warned that the firm “won’t be offering DAB for a 30-year-old Cortina”.
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