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General Motors has laid off its highest-paid salesman in a cost-cutting move.

Bloomberg explains, “General Motors Corp. agreed to discontinue a marketing accord with Tiger Woods, the world’s top-ranked golfer, at year’s end as plummeting sales spur cost cuts at the automaker. Woods, 32, endorsed GM products including Buick for the past 9 years.”

The endorsement, according to the AP, was intended “give the nameplate a more youthful image.”

If that was the goal, we think building something more exciting than the Lucerne might have been a better investment.

The AP continues, “The cash-strapped company said in a statement that it is looking to reduce costs.” Woods, for his part, “wants more personal time as he expects his second child.”

Apparently hawking Buicks to the golf-watching public was grueling. Terms of the deal were never disclosed, but several sources indicate that Woods was paid approximately $7 million per year. Which leaves GM a long way to go to shave its billion-dollar-per-month expenses.

While GM is slashing expenses everywhere it can, it’s also trying to attract buyers by slashing prices. Most automakers are. Research the best car deals for November with U.S. News’ Car Reviews.