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Auto news; Panamera emerges – Porsche Panamera Porsche officially 'unveils' the Panamera saloon with a teaser pic and a dedicated website.
Porsche has today released the first official image of the new Panamera.

The image shows very little of the all-new model, though it represents the first approved appearance of the saloon after a steady stream of spy shots showing Porsche’s worst kept secret.

It also marks the beginning of the car’s advertising campaign, as the German maker launches a new website called Panamera Online Magazine, which can be found at www.porsche.com/panamera.

The announcement is the first time the maker has officially used the Panamera name for its forthcoming four seater, though it will still be some time before we get to see the car revealed in full – the next phase of the Panamera drip feed begins on October 20th, offering only a ‘sneak preview’ in ‘specific markets’, according to Porsche.

For now, though, Porsche has made a variety of Panamera-related content available on the new microsite, including sketches, video, a podcast and (believe it or not) a Pamamera song!

Meanwhile, Porsche’s battle against the London congestion charge continues as the German firm today officially applied to the High Court for a judicial review challenging the proposed £25 levy.

Porsche Cars GB Managing Director Andy Goss said: “The Porsche case is about protecting London and Londoners from a new tax that will not only fail to reduce CO2 emissions in central London, but also increase congestion and damage air quality.”

The case is significant because a number of cities across the UK are currently considering imposing congestion charging schemes similar to London’s. A Porsche victory would set a precedent that other cities would be obliged to follow.

Porsche has asked the court to speed up its case given that the increased charge’s introduction is imminent, though it is unknown when the hearing will take place.  

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