Daily Auto News RadioShack Changes Advertising Strategy for GPS Products
Daily Auto News
In an effort to boost sales, RadioShack Corp. announced plans to change its wireless and GPS displays in 4,000 of its stores. “In time for holiday shopping, the Fort-Worth-based consumer electronics chain is installing interactive displays and enhanced signage to create a more organized store,” says the Dallas Morning News.
The new displays should make it easier to compare GPS products and features, and will coincide with the remodeling of 14 stores in key markets, says Dealerscope. “Rumors had surfaced over the summer that RadioShack was seeking to emulate the Apple Store design in a new store concept, but it is unknown what the new stores will look like.” However Dallas Morning News speculates the new displays will be eerily similar to RadioShack’s major competitor and nemesis Best Buy Inc.
Although RadioShack experienced a slight spike in revenue this pas year, industry analysts say the gains might be short-lived. “While RadioShack’s revenue will probably advanced 2 percent this year, it will drop by the same amount in 2009, according to analysts surveyed by Bloomberg,” the Asbury Park Press states. “Competitor Best Buy Co.’s sales are likely to grow 12 percent in this period.” Analysts also speculate that RadioShack’s bump was the result of digital television converter boxes.
It doesn’t seem like the Shack’s new strategy will also involve airport kiosks. If ask us, not being able to buy a Mio from a Radio Shack vending machine is the real root of the problem.
Do your own comparisons of GPS products and features using U.S. News’ Navigation System Buying Guide.
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