Review
.,.”one of the best ever books about advertising…a celebration of the glorious press campaigns by New York agency Doyle Dane Bernbach. Their 1950s and 1960s ads for the original Beetle used irony, self-deprecation, knowing humour and counter-intuition to establish this unlikely car as America’s most successful import.” — Steven Bayley “The Daily Telegraph”
“Remember those great Volkswagen Ads?” looks briefly at the birth of the car, as well as the (more…)
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