Daily Auto News Survey: Reliability Matters More in New Car Purchases
Daily Auto News
Americans are paying more attention to a car’s reliability record, according to a new survey. After all, most of us are planning to keep our next new car for a long time.
AutoWeek reports, “The number of new-car buyers planning to keep their rides more than four years has risen to 59 percent, according to a study released Tuesday by California marketing research firm AutoPacific. That’s an increase from last year, when about 45 percent of new buyers intended to wait more than four years for their next purchase, and it’s up from 2005′s tally of 46 percent.” The number of so-called “rapid replacers” – people who buy a new car every two years or less, declined steeply in the new poll results.
The survey, given to 32,000 people, asked new-car buyers whether they expected their next vehicle purchase to occur within the next year, between one and two years, two to three years, three to four years, or further out.
AutoPacific president George Peterson told Motor Trend comments, “We’ll not be seeing the frequent replacement pattern brought about by strong incentives and financing programs that made it easy and financially reasonable over the last decade for consumers to get into a new car frequently.” Peterson says the results mean that “consumers will be putting a higher priority on vehicles with a reputation for quality and durability that meets not only their short-term needs, but also their long-term expected needs.”
Automotive News points out that the results also suggest that “the light-vehicle market may recover more slowly than the industry hopes.”
If you’re in the market for a new car, check out the U.S. News rankings of this year’s best cars as well as this month’s best car deals.
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